After thinking more and more about the direction I wanted to take my business, I realized my old website was not conducive to my vision. While it was cute and all, it was missing a certain je ne sais quoi. Because of this revelation, I spent an entire day this past week giving my website a much needed facelift.
Unfortunately there is no one-size-fits-all template for your brand's website. There are, however, some essential pages that you should consider including regardless of your industry.
1. Landing Page : To Reel People In
A landing page is exactly what it sounds like, the page that your audience lands on when they type in your URL. This is the most essential page to your website and is what will turn mere passerbys into die hards. A few things to include on your landing page: logo, header, catchphrase (if you have one), a sign up form for your newsletter (this is the call to action), and a captivating photo (either a professional photo of you or your product.)
2. Services or Products : To Let People Know What You Offer
If you are a restaurant, include a menu accompanied by images of the menu items. If you are a salon owner, include a list of services you provide accompanied by image of past clients.
3. Blog : To Give People a Peek Into Your Day-to-Day
Your blog is a great way to keep in touch with your current customers and a way to lure in potential customers. You can announce events, promote contests, showcase new products, praise customers, etc. If you decide to have a blog, however, make sure you are frequently updating it and contributing. Invite all employees to contribute regularly, that way you aren't scrambling to throw something up every week. Aim to blog at least twice a week.
4. About : To Inform People Why Your Company Exists and Who Makes it Possible
In addition to telling your audience a little bit about your company, make sure to include short bios accompanied by images of your employees. This gives your brand a personal feel and makes you seem more approachable.
5. Clients or Portfolio : To Show Off Your Skills and Gain Credibility
If you are a graphic designer, consider showcasing some of your past work here. If you are a brewery, list all of the local pubs people can find your beer at. This section (whatever you choose to call it) is a chance for you to prove you are who you say you are. Now is not the time to be shy!
6. Contact : To Connect With Current and Potential Customers
Not only should you have a footer with social media icons and your company's name, phone number and address, but you should also have a separate contact page. Things to include on your contact page: a contact form, an email address, phone number, and address/map (if your business has a physical location.)
Need help figuring out what your website needs? Email me or contact me on the following networks: