Buffer it Out--How to Use the New Google Chrome Extension / by Nicole Paulus

I recently discovered this Google Chrome extension, Buffer, that is so awesome I had to share. Basically Buffer is a way for you to grab web pages from the internet (kind of like how Pinterest allows you to grab images from the web) and queue them either on Facebook, LinkedIn, or Twitter. Say you are a digital marketing manager for a company and your job is to curate content for a variety of social networks. We all know how distracting social media can be. With this tool, you never have to worry about getting sucked into the social media vortex because you won't ever have to go on that network's page. You never have to leave the page you are on.

If I haven't lost you yet, here are some screen shots that will hopefully explain this a little better. One of my real-life clients is Sugarfoots, a handmade doll/storytelling company based out of Washington D.C.

1. While browsing the web for content to curate, I come across an article entitled "Best Stories to Tell Children." I click the Buffer icon in the top right corner of my Chrome tool bar and this screen comes up.

Image

2. From this point, you can choose which social network you'd like to share this content on as well as edit the content if you need to (Buffer generates a caption for you, but you can always edit it.) You can share the content right then, schedule it for a later date or time, or "Buffer" it. If you choose to Buffer it, Buffer will share the content at a random time unbeknownst to you . Your Buffer queue will look something like this:

Image

There are still a few glitches that need to be worked out with this extension, but overall it has made curating content for my clients VERY easy. Unfortunately, there is a limit to how many things you can queue while using the free version. If all goes well, I might be upgrading to Awesome in the near future.

Image